u9bd Privacy Policy

Introduction

u9bd ("we", "us", "our") operates as an online casino and sports betting platform serving players in Bangladesh. We are committed to protecting the personal information of everyone who uses our platform, and we handle all personal data with care, transparency, and in accordance with applicable data protection principles. This Privacy Policy ("Policy") applies to all users of the u9bd website, mobile application, and any associated services. By registering an account or continuing to use u9bd after this Policy has been published, you acknowledge that you have read and understood its contents.

This Policy should be read alongside our Terms & Conditions, which govern your overall use of the u9bd platform. If you do not agree with the data practices described in this Policy, you should not use the u9bd platform. If you have questions about how we handle your data, please contact our support team at [email protected] at any time.

Our Privacy Principles

1. Information We Collect

When you register, use, or interact with the u9bd platform, we collect information in several categories. The specific data collected depends on the nature of your interaction — for example, browsing without an account involves less data collection than registering and playing. The following table sets out the main categories of personal data we collect and what each category contains.

2. How We Use Your Information

u9bd uses personal data only for legitimate purposes that are consistent with the reason for which it was collected. We do not use personal data for any purpose that is incompatible with the original collection purpose without obtaining fresh consent. The following sets out our primary uses of personal data.

• Account creation and management: to register your account, verify your identity during KYC, manage your account settings, and communicate with you about your account status, security alerts, and service updates.
• Transaction processing: to process deposits and withdrawals via bKash, Nagad, Rocket and other accepted payment methods, to verify that payment accounts belong to you, and to maintain accurate financial records.
• Platform personalisation and service improvement: to personalise your experience on u9bd (for example, displaying recently played games), to analyse usage patterns and improve our platform, and to develop new features that better serve Bangladeshi players.
• Promotional communications: to send you information about bonuses, promotions, and offers relevant to your preferences — but only if you have opted in to marketing communications. You may opt out at any time by contacting [email protected].
• Fraud prevention and security: to detect, investigate, and prevent fraudulent activity, money laundering, identity theft, bonus abuse, and other prohibited conduct. Our fraud detection systems process account and transaction data automatically and flag unusual patterns for manual review.
• Legal and regulatory compliance: to comply with anti-money laundering (AML) obligations, age verification requirements, responsible gaming duties, and any other legal or regulatory requirement applicable to the operation of an online gaming platform serving Bangladesh.

3. Legal Basis for Processing

Every use of your personal data by u9bd is supported by at least one lawful basis. The following describes the legal bases on which we rely when processing different categories of personal data.

• Contractual necessity: processing your identity data, contact data, financial data, and gameplay data is necessary for us to perform our contract with you — that is, to provide you with a functional player account, process your transactions, and deliver the games and betting services you have signed up to use.
• Legal obligation: processing data for KYC identity verification, age verification, AML transaction monitoring, and fraud reporting is required by law. We have no discretion to avoid this processing; it is a mandatory regulatory requirement for online gaming operators.
• Legitimate interests: processing technical data (IP addresses, device fingerprints, session logs) for fraud detection, platform security, and service improvement is based on our legitimate interest in operating a safe, fair, and reliable gaming platform. This interest is balanced against your privacy interests and does not override them.
• Consent: where we send you optional marketing communications (such as bonus offers or promotional SMS), we do so only on the basis of your prior consent. You may withdraw consent at any time without affecting the lawfulness of processing already carried out on the basis of that consent.

4. Sharing Your Information

u9bd does not sell, rent, or trade your personal data to any third party for their own marketing purposes. We share personal data only in the circumstances described below, and only to the minimum extent necessary for the stated purpose.

• Service providers: we share data with third-party service providers who assist us in operating the platform, including KYC and identity verification providers, payment processors (bKash, Nagad, Rocket and their technical partners), game content providers (Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming and others), customer support tools, and fraud detection systems. All service providers are contractually required to process data only on our instructions and to maintain appropriate security standards.
• Legal and regulatory authorities: we may disclose personal data to law enforcement agencies, regulatory bodies, or other official authorities where we are legally required to do so — for example, in response to a court order, a regulatory investigation, or a mandatory AML report. Such disclosures are made without prior notice to the affected account holder where notice is legally prohibited or would compromise the investigation.
• Business transfers: in the event of a merger, acquisition, restructuring, or sale of all or part of u9bd's business, your personal data may be transferred to the acquiring entity as part of that transaction. We will notify registered players of any such transfer and the acquirer will be required to honour this Privacy Policy.
• With your consent: in any other circumstance not described above, we will share your personal data with third parties only with your prior, informed, and explicit consent. You may withdraw consent at any time; withdrawal will not affect disclosures already made on the basis of your consent.

5. Payment and Financial Data

When you make a deposit or request a withdrawal on u9bd, the transaction is processed through your mobile money provider (bKash, Nagad, Rocket, Upay, or another accepted method). u9bd receives confirmation of the transaction and records the amount, timestamp, and the mobile wallet number used. We do not receive or store your mobile money PIN, password, or full authentication credentials — these are entered directly with your payment provider and are never transmitted to u9bd.

Financial transaction records are retained for a minimum of 5 years from the date of the transaction to meet our regulatory and tax compliance obligations. During this period, transaction records may be disclosed to regulatory authorities if required by law. After the retention period expires and where no legal hold applies, financial records will be securely deleted.

6. Cookies and Tracking Technologies

u9bd uses cookies and similar tracking technologies to operate the platform, improve user experience, and support fraud detection. A cookie is a small text file stored on your device by your web browser. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period). The following describes the main categories of cookies we use.

• Essential cookies: these are required for the platform to function. They maintain your login session, remember your language preference, and ensure secure page navigation. You cannot opt out of essential cookies while using the platform, as doing so would prevent the site from working correctly.
• Analytics cookies: these help us understand how players interact with u9bd — which pages are visited most, where users drop off, and which features are most popular. Analytics data is aggregated and anonymised wherever possible and is used solely to improve the platform. You may opt out of analytics cookies by contacting [email protected].
• Security and fraud-detection cookies: these store a device fingerprint that helps our fraud systems recognise your device across sessions. They are used to detect account takeovers, identify suspicious login patterns, and prevent unauthorised access. These cookies are essential for account security and cannot be disabled.

7. Data Retention

u9bd retains personal data only for as long as it is needed for the purpose for which it was collected, subject to any legal or regulatory minimum retention requirements. The following retention periods apply as a general guide: account data (identity, contact) is retained for the duration of your active account plus 5 years after account closure; financial transaction records are retained for a minimum of 5 years; gameplay logs are retained for 2 years; technical data (IP logs, session data) is retained for 12 months; marketing consent records are retained for 3 years from the date of consent or last interaction.

When the applicable retention period expires and no legal hold requires continued retention, personal data is permanently and securely deleted from our systems. Data held by third-party service providers is subject to their own contractually agreed retention and deletion schedules, which are reviewed periodically to ensure compliance.

8. Data Security

u9bd implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or destruction. Our security measures include: SSL/TLS encryption for all data transmitted between your device and our servers; encrypted storage of sensitive account data at rest; access controls limiting which staff members can view personal data, with role-based permissions and audit logging; regular security testing of our platform infrastructure; and a dedicated incident response process for investigating and responding to any data security events.

While u9bd maintains robust security practices, no online platform can guarantee absolute security. You are responsible for keeping your account login credentials confidential. If you suspect your account has been accessed without your authorisation, please change your password immediately and contact [email protected]. We will investigate all credible reports of unauthorised access promptly.

9. Your Privacy Rights

As a registered player on u9bd, you have a number of rights in relation to the personal data we hold about you. You can exercise any of these rights by contacting [email protected]. We will acknowledge your request within 5 business days and aim to fulfil it within 30 days, subject to identity verification and any legal limitations.

• Right of access: you have the right to request a copy of all personal data we hold about you, together with information about how it is being used and with whom it has been shared.
• Right to rectification: if any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or completed without undue delay.
• Right to erasure: you have the right to request deletion of your personal data in certain circumstances — for example, where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where it has been processed unlawfully. This right is subject to overriding legal retention obligations.
• Right to restriction: you have the right to request that we restrict processing of your personal data in certain circumstances, such as while a rectification request is being considered or where you contest the lawfulness of processing.
• Right to data portability: where processing is based on your consent or on contractual necessity and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit it to another controller.
• Right to object to marketing: where we process your personal data for direct marketing purposes, you have the absolute right to object to that processing at any time. On receipt of an objection to marketing, we will immediately cease all marketing communications to you.

10. Children's Privacy

u9bd is strictly an adult platform. Our services are intended solely for individuals who are 21 years of age or older. We do not knowingly collect personal data from anyone under the age of 21. If we become aware that personal data has been collected from a person under 21 — whether through misrepresentation of age at registration or any other means — we will immediately suspend the account, delete the collected data, and report the incident if required by applicable law. If you are a parent or guardian and believe your child has registered on u9bd, please contact [email protected] immediately so we can investigate and take the necessary action.

11. Third-Party Links and Services

The u9bd platform may contain references to or integrations with third-party services, including game providers, payment partners, and analytics tools. These third parties operate under their own privacy policies, which are independent of this Policy. u9bd is not responsible for the privacy practices of any third party, and the inclusion of a third-party service on our platform does not constitute an endorsement of that party's data practices. We encourage you to review the privacy policies of any third-party services you use, including bKash, Nagad, Rocket, and any game providers whose titles you play on u9bd.

12. Changes to This Privacy Policy

u9bd may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or the services we offer. When we make material changes to this Policy, we will update the "Last updated" date at the top of the page and, where reasonably practicable, notify registered players via their registered mobile number. We encourage you to review this Policy periodically. Your continued use of u9bd following publication of an updated Policy constitutes acceptance of the changes. If you do not accept the updated Policy, you must stop using the platform and may request account closure by contacting [email protected].

13. Contact and Data Enquiries

If you have any questions about this Privacy Policy, wish to exercise a data rights request, or want to report a privacy concern, please contact the u9bd support team. We are committed to handling all data-related enquiries with care and responding within the timeframes set out in this Policy.